This research was carried out at PT. Palembang Eternal Red Pine. The research model used is by methods of observation, interview, questionnaires and literature studies conducted systematically based on research objectives. The method of analysis used is by the method of multiple linear regression analysis, using hypothesis tests i.e. F test and test t and determination coefficient test. From the results of the study showed that product quality variables and distribution channels had a significant effect on the purchasing interest of vegetable products in PT. Perpetual red pine. From the results of multiple regression obtained the equation as follows Y= 3,358 + 0.656X1 + 0.264X2 + e which means that the product quality variable and distribution channel has a positive effect on the buying interest of vegetable products at PT.Pinus perpetual red. The results of the determination coefficient (R Square) test of 0.806 or 80.6% mean that the product quality variable and the distribution channel are able to explain the variation of buying interest by 80.6%, while the remaining 19.4% is explained by other variables outside of this study.