The era of globalization is getting closer and closer, where free trade is a phenomenon that must be faced with thorough readiness of the various production factors owned by the company. The aim of the research is as follows: "To find out and describe the influence of promotions on consumers' buying interest in garuda nuts at PT Sinar Niaga Sejahtera.  The research object was consumers of PT Sinar Niaga Sejahtera who had consumed Garuda nuts more than twice. PT Sinar Niaga Sejahtera is located at Jl. Soekarno Hatta No. 234, Siring Agung, Kec. Ilir Bar. I, Palembang City, South Sumatra 30153 data taken in 2023. Stratified sampling is a technique for taking populations that are grouped into certain strata and then samples are taken randomly in balanced proportions according to position in the population. The number of samples is the same as the population, namely 100 people.