This research was conducted to analyze and test the influence of Company Image on Consumer Decisions in Choosing J&T Ekspress as a Goods Delivery Expedition in Palembang City. The research population is 70.800 consumers who used J&T Express expedition services from 21 drop points in the city of Palembang during the last year (2023). Samples were drawn using the Slovin method to obtain 100 consumers who represent the population. Hypothesis testing is carried out using simple linear regression analysis, as well as the t test (partial test), with the aim of being able to determine the influence of the independent variable, namely company image, on the dependent variable, namely consumer decisions at a confidence level of 95%. (a= 0.05). The results of the t test on the corporate image variable have a positive influence on consumer decisions, this can be seen from the t-count value of 1.891 > t-table 1.660 with p (sig) = 0.001 < 0.05. The coefficient of determination (R²) is 0.408. This shows that 40.8% of consumer purchasing decisions can be explained by the company image variable while the remaining 59.2% is explained by other factors not included in this research.