This research was conducted to find out how promotional strategies are used to increase brand awareness at PT. Semen Baturaja Persero. Tbk Palembang. In determining the sample in this study, the population size is unknown, so the sampling technique provides an equal chance for each element or member of the population to be selected as a sample. A total of 100 people. Hypothesis testing is carried out using Multiple Linear Regression Analysis, as well as the t test (partial test) and f test (simultaneous test), with the aim of knowing the effect of the independent variable, namely Promotion Strategy, on the dependent variable, namely Brand Awareness at a confidence level of 95% (a= 0.05). The results of the t test on each Promotion Strategy variable have a positive influence on increasing Brand Awareness at PT Semen Baturaja Persero Tbk Palembang. From the results of the regression analysis it can be seen that together the independent variables have a significant influence on the dependent variable. This can be proven from the F count value of 19.674 with a significance value (sig) of 0.000. The coefficient of determination (R²) is 0.427. This shows that 42.7% of the Brand Awareness variable can be explained by the Promotion Strategy variable while the remaining 57.30% is explained by other factors not included in this research.