This study aims to determine the effect of promotion, local wisdom on interested in visiting  back the  Palembang city moderated by the impression of tourists. This study uses a quantitative approach to explain the position of the variables studied and the relationship between one variable and another. This research is intended to test the hypothesis that has been formulated previously. The results of this study will explain the causal relationship between variables through hypothesis testing. In this study, the analysis method used was path analysis using the SmartPLS 3.0 program. The results of this study found that 1) there is a positive influence of promotion on interested in visiting back 2) there is a positive influence between local wisdom on interested in visiting back 3) there is a positive influence on tourist impressions on interested in visiting back 4) there is a positive influence of promotion on interested in visiting back moderated by tourist impressions 5) there is a negative influence between local wisdom on interested in visiting back moderated by tourist impressions.