Sport is a form of physical activity that is usually competitive in nature with the aim of improving a person's physical abilities and skills while providing entertainment for players and spectators  . One type of sport that is popular with people is basketball. The majority of world athletes use the Nike sports brand, whether for their shoes or clothing. Moreover, several athletes from the world of basketball are   Brand Ambassadors   of the brand. The Nike brand itself is currently a sponsor of the world basketball competition, namely the NBA. This research aims to determine whether there is an influence of brand image and   product quality   on consumer satisfaction among Nike sports shoe users.   The sample in   research is basketball sports activists in the city of Palembang   a total of 100 samples .  The research method is presented quantitatively, based on questionnaires distributed to respondents. Next, the data was processed using the SPSS 26 program.   The final aim of this research is to find out whether there is an influence of brand image and product quality on consumer satisfaction, either partially or simultaneously